Internet savvy business owners are communicating with their customers in a very different way, utilising a myriad of different forums such as Blogs, Twitter, Facebook, LinkedIn and Foursquare. Email Marketing still plays a very important role in any marketing strategy and works well for those businesses who rely on this form of communication to relay information, offers and events - but it has to be a two-way street!
Most email marketing software allows you to see if people are reading and clicking your links, but how do you know if your readers are truly engaged?
There’s a number of things you can do to make sure your customers have a reason to respond.
- Ensure your content is related to your audience.
- Target the right people and be genuine – make them feel you have their interests in mind.
- Raise questions – ask a question at the end of each article to get them thinking to propel a response.
- Make sure to include a link to make it easy for your customer to respond.
- Use Q & A – add a ‘question-of-the-week’ where you publish answers to questions you’ve been asked by your customers. If readers see others asking and getting a response, they’ll be more likely to ask their own.
- If you’re using Social Media resources such as Facebook LinkedIn and Twitter, include links to your profile and ask people to join in the conversation there.
- Ask for feedback – a simple survey link perhaps or an email link, this makes sure you know what your customers expect and want.
- Make sure you respond to any comments or feedback in a timely manner – even a simple ‘Thank You’ within 48 hours – taking longer could result in a lost opportunity.
What other things do you do in your newsletters to get your readers to respond?
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