Sounds like a pretty obvious thing to do, but it seems that when it comes to generating sales, companies seem intent on finding new customers rather than keeping in touch with the ones they already have!
The people who have bought your product, or used your service may well buy from you again - they might even spread the word - if only they remembered you!
I know this is yet another task to add to your ever expanding list of things to do, but it's really good for business to remind customers you still exist!
You might do this by sending a simple 'catch-up' email - put a recurring note on your calendar tool to remind you and don't forget to include a link to your website page or twitter feed.
You could send them a newsletter - be careful not to just use this as a selling tool though! The whole point of sending out a newsletter is to be friendly and convey interesting content, something they will be interested in - perhaps something connected with your business and theirs - latest industry news, hints and tips, competitions, blogs & forum links etc.
You could invite them be your guest at a networking event or just take them for a coffee. Whatever you decide to do, it needs to be on a regular bases - keeps you top of mind when they need a company like yours.
How many customers have you phoned today?
Facebook as a Social Networking tool?
According to Experian Hitwise, Facebook accounts for 1 in every 7 pages viewed by UK Internet users
It reports that during September, Facebook accounted for almost half (49.2%) of all UK internet visits to a social networking website, making it the most popular social networking website in the UK - a lot of these utilize Facebook for professional and business networking. Hitwise monitoring data shows that Facebook's average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.
Does it really work for business networking? Or, is it more for socialising? How does it compare to business networking tools such as LinkedIn or Twitter? If you were going to choose just one, would Facebook be the one you chose?
It reports that during September, Facebook accounted for almost half (49.2%) of all UK internet visits to a social networking website, making it the most popular social networking website in the UK - a lot of these utilize Facebook for professional and business networking. Hitwise monitoring data shows that Facebook's average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.
Does it really work for business networking? Or, is it more for socialising? How does it compare to business networking tools such as LinkedIn or Twitter? If you were going to choose just one, would Facebook be the one you chose?
TOP 10 MARKETING TIPS
1: Review your current marketing activities
2: Make your customers the main focus
3: Establish an effective 'marketing' team - everyone has a role to play
4: Segment your customers
5: Identify customer requirements
6: Decide how to deliver these requirements and define your USP
7: Decide your message and how you intend to communicate
8: Make a marketing plan
9: Get on with it!
10: Measure and control
2: Make your customers the main focus
3: Establish an effective 'marketing' team - everyone has a role to play
4: Segment your customers
5: Identify customer requirements
6: Decide how to deliver these requirements and define your USP
7: Decide your message and how you intend to communicate
8: Make a marketing plan
9: Get on with it!
10: Measure and control
Welcome to my blog!
Thanks for visiting my blog. I'll be adding marketing tips and facts on a regular basis which I hope will be useful and look forward to your comments!
Subscribe to:
Posts (Atom)