1: Review your current marketing activities
2: Make your customers the main focus
3: Establish an effective 'marketing' team - everyone has a role to play
4: Segment your customers
5: Identify customer requirements
6: Decide how to deliver these requirements and define your USP
7: Decide your message and how you intend to communicate
8: Make a marketing plan
9: Get on with it!
10: Measure and control
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