If your company was a colour, what would it be?

This is the question posed to one of the guest speakers at the local Chamber networking breakfast I attended last week and it reminded me of a subject I posted at the beginning of the year.

The post was prompted by Pantone's prediction for the colour of the year, which was chosen for it's ability to  'transport us to an exciting tropical paradise, while offering a sense of protection and healing in stressful times'.  Inspired by water and sky, Turquoise is believed to be a protective talisman, a colour of faith and truth.

Colours play a big part in how we are portrayed by sending a specific message to the people who view them. According to various research studies, it might be wise to consider the psychology of colour when designing not only your marketing materials, but also your brand itself.

Red - danger, excitement, passion, speed, strength - stimulates to action
Blue - trust and reliability - apparently the most popular colour used for branding
Green - nature, fresh, cool, growth, abundance - represents firmness and serenity
Purple -  royal, spiritual, dignified - the colour of wealth
White -  pure, clean, youthful - gives an impression of professionalism
Black - sophisticated, elegant, mysterious - used a lot in photography collateral
Silver prestige, cold, scientific - think expensive cars!

So, what colour is your company?