Sounds like a pretty obvious thing to do, but it seems that when it comes to generating sales, companies seem intent on finding new customers rather than keeping in touch with the ones they already have!
The people who have bought your product, or used your service may well buy from you again - they might even spread the word - if only they remembered you!
I know this is yet another task to add to your ever expanding list of things to do, but it's really good for business to remind customers you still exist!
You might do this by sending a simple 'catch-up' email - put a recurring note on your calendar tool to remind you and remember to include a link to your LinkedIn profile or Twitter feed.
You could send them a newsletter - be careful not to just use this as a selling tool though! The whole point of sending out a newsletter is to be friendly and convey interesting content, something they will be interested in - perhaps something connected with your business and theirs - latest industry news, hints and tips, competitions, blogs & forum links etc.
You could invite them to be your guest at a networking event or just meet for a quick coffee. Whatever you decide to do, it needs to be on a regular bases - keeps you top of mind when they need a company like yours.
Have you called any existing customers today?
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