tag:blogger.com,1999:blog-28301712718357792052011-07-08T04:26:15.517+01:00Christine Davey MarketingA freelance marketer providing marketing and management services
in Brighton and the South EastChristine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-2830171271835779205.post-49332905836125132402010-08-16T17:28:00.005+01:002010-08-17T10:49:27.490+01:00If your company was a colour, what would it be?This
is the question posed to one of the guest speakers at the local Chamber
networking breakfast I attended last week and it reminded me of a
subject I posted at the beginning of the year.
The post was prompted by Pantone's prediction for the colour of the
year, which was chosen for it's ability to 'transport us to an exciting
tropical paradise, while offering a sense of protection and Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-59930393703732777072010-08-09T17:38:00.005+01:002010-08-09T22:55:49.617+01:00Online Marketing – making sure it’s a two-way communication
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mso-font-signature:Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-87410806672877715882010-03-13T19:26:00.000Z2010-03-13T19:26:52.583ZAre Sales and Marketing the same thing?For me the answer is very simple – No!
You’d be surprised how many business owners believe the two are identical and continue to combine both as a job function and wonder why they constantly fail to achieve their targets.
When measuring the success of your sales and marketing people, their KPI’s (Key Performance Indicators) are very different. Marketing KPI’s should be all about the number Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com1tag:blogger.com,1999:blog-2830171271835779205.post-9080654257684509992010-01-18T11:57:00.011Z2010-01-28T13:38:46.802ZHow green is your Paper?During 2009, sustainability became more significant following the effects of the global economic downturn and whilst the paper industry is still viewed by some as innately unsustainable, this misconception is constantly being challenged.
In September 2009, a UK initiative by the print and paper industry named Two Sides was launched. It’s objective is to challenge perceptions surrounding the Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-52854120688156863162009-11-30T14:02:00.000Z2009-11-30T14:02:30.382ZBest way to increase sales. . . . talk to your existing customers!Sounds like a pretty obvious thing to do, but it seems that when it comes to generating sales, companies seem intent on finding new customers rather than keeping in touch with the ones they already have!
The people who have bought your product, or used your service may well buy from you again - they might even spread the word - if only they remembered you!
I know this is yet another task to addChristine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-2741909128766281362009-11-16T14:27:00.008Z2009-11-16T23:46:58.234ZAre TV advertisers switching to Social Media platforms to promote their products?I was reminded over the weekend of my early career in marketing, when I was part of the lucrative agency world of advertising.
Channel 4 re-ran their Top 100 greatest TV ads show, featuring the winners of a poll conducted with Channel 4 viewers and Sunday Times readers. It was first aired in 2000 and Saturday night’s programme bolted on a selection of ‘The greatest ads of the 21st Century” in Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-45502870329570446212009-11-09T11:42:00.000Z2009-11-09T11:42:41.229ZUsing Print to get the right Marketing MixI’ve been working recently with a commercial printer, helping them to figure out how to keep their presses constantly busy during this period of recession and, whilst companies are tightening their financial belts, it seems they are turning more and more to e-marketing and social media to create awareness and promote sales.
It has to be said, that despite the advance in technology and the growthChristine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com2tag:blogger.com,1999:blog-2830171271835779205.post-49503633134058128672009-11-02T15:07:00.011Z2009-12-23T20:47:58.104ZNatural beauty - a source of inspirationWith the gloom and doom of global warming threatening our landscape, it was a pleasure to get out over the weekend and view the spectacular display of Autumn colour at Sheffield Park Garden
Run by the National Trust, this magnificent landscaped garden provides a welcome escape from the pressures of running a business! Feeling inspired by the vibrant colours and despite the gloomy weather over Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-60173155026023066852009-10-28T16:27:00.003Z2009-11-30T13:54:16.586ZIncrease your sales by keeping in touch. . . .Sounds like a pretty obvious thing to do, but it seems that when it comes to generating sales, companies seem intent on finding new customers rather than keeping in touch with the ones they already have!
The people who have bought your product, or used your service may well buy from you again - they might even spread the word - if only they remembered you!
I know this is yet another task to addChristine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-8690986608542198092009-10-26T13:20:00.006Z2010-01-24T13:52:31.060ZFacebook as a Social Networking tool?According to Experian Hitwise, Facebook accounts for 1 in every 7 pages viewed by UK Internet users
It reports that during September, Facebook accounted for almost half (49.2%) of all UK internet visits to a social networking website, making it the most popular social networking website in the UK - a lot of these utilize Facebook for professional and business networking. Hitwise monitoring dataChristine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-18178785181561621032009-10-21T17:13:00.003+01:002009-11-02T15:09:32.799ZTOP 10 MARKETING TIPS1: Review your current marketing activities
2: Make your customers the main focus
3: Establish an effective 'marketing' team - everyone has a role to play
4: Segment your customers
5: Identify customer requirements
6: Decide how to deliver these requirements and define your USP
7: Decide your message and how you intend to communicate
8: Make a marketing plan
9: Get on with it!
10: Measure and Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0tag:blogger.com,1999:blog-2830171271835779205.post-41713814870217924772009-10-21T15:19:00.002+01:002009-11-06T18:29:41.137ZWelcome to my blog!Thanks for visiting my blog. I'll be adding marketing tips and facts on a regular basis which I hope will be useful and look forward to your comments!Christine Daveyhttp://www.blogger.com/profile/17946142799226824170noreply@blogger.com0